WhatsApp costs (Meta)

Meta charges for the messages your agent sends over WhatsApp. It's a Meta cost, separate from your Trama subscription, and you pay it directly to Meta.

What we do

We add nothing on top. You pay exactly what Meta charges: it's a passthrough. Two separate, clear costs.

The pricing calculator estimates your total cost using the current rates, so you see the full number before you start.

What Meta defines

Meta sets the rates, the message categories and the terms, and changes them whenever it wants. That's why we don't write them here: any number we put down today could be stale tomorrow, and you'd be making a decision on bad data.

The authoritative source — the only one to look at — is Meta's:

[WhatsApp Business Platform Pricing](https://business.whatsapp.com/products/platform-pricing)